Whether working in an existing community or on the launch of a new facility community, it is important to quickly build and maintain census. Marketing efforts within an assisted living community build awareness, communicate key messaging, detail services offered for residents, alert the area to job opportunities, tout awards and recognition, recognize staff, and distinguish the community from competitor communities. To this end, it is critical that each community has a useful and easy to navigate Web site, consistent and strategic messaging, eye-catching and unique design, advertising, and regular communication. These objectives, unique to each community, must be the end goal for all marketing initiatives.
Additionally, we understand that communities must communicate their key benefits and differentiators to residents and their families. All messaging must connect emotionally to the marketplace while communicating competency, legitimacy, and professionalism. It needs to stand out and reach out.
ALFsource provides marketing services including branding, Web site creation/redesign, collateral design and development, PR, brand messaging, logos, content creation, and social networking. Our head of marketing has more than 18 years of experience and our team can work with your community on a project basis or act as your off-site marketing department.